Fractional CMO  ·  AI Brand Strategist  ·  AI Systems Builder

Build the brand.
Move the market.

Most companies have a growth problem disguised as a brand problem. I was built to fix both. Fast, and I have the receipts.

I build the commercial infrastructure that fixes it. And increasingly, that infrastructure is AI-powered. Starting with an audit of where your business actually sits today, through to deploying a white-labelled AI tech stack, to building custom agents and workflow systems that scale what you do best. Decks, websites, strategy, campaigns. Then I run it for you as your Chief Execution Officer.

See How I Work About Brian Fong Connect on LinkedIn
3× Startup CEO
20+ Years in Market
Global VP at Sapporo / Sleeman
4 Industries Active
AI Audit to Deployment
B Brand-tastic
"Decks, websites, strategy, execution. Everything built to run, produce results, and scale — not handed off and forgotten."
Travel & Hospitality Sports travel partnerships, event-based GTM, DTC channel development, loyalty program architecture.
Seafood & Food Production DTC brand builds from scratch, retail positioning, investor narrative, supply chain storytelling.
CPG & Beverage National distribution strategy, trade and consumer activation, brand architecture at scale.
Aviation & Professional Services B2B positioning, partnership-led growth, content systems for complex buyer journeys.

The Method

Three stages. One engine.

Every engagement runs through the same commercial logic: build the infrastructure first, deploy it into the market second, then scale it so the organization owns it permanently.

01

Build

Positioning, ICP definition, core messaging, channel strategy, content systems, launch playbooks. Everything engineered for clarity and designed to run without me eventually.

Competitive and market positioning ICP and buyer journey mapping Messaging hierarchy and narrative Channel strategy and content systems
02

Deploy

AI-powered workflows, campaign execution, sales enablement, partner activation. Not handed off to someone else to figure out. Stood up, tested, and firing on day one.

AI workflow buildout and integration Sales enablement and pitch assets Partner and channel activation Campaign execution and iteration
03

Scale

When it is time to hire, everything is documented, standardized, and one version of the story exists. New people ramp fast and tribal knowledge stops walking out the door.

Playbook documentation and SOPs Onboarding and ramp infrastructure KPI architecture and reporting Operator handoff and coaching

Services

Four ways to engage.

Every engagement is scoped to where the business actually is, not where it wants to be. Pick the entry point that fits the problem.

Entry Point

The Diagnostic

Starting from $5,000

A fixed-scope commercial and brand audit that identifies exactly where the growth gap lives. Standalone value. Natural gateway to deeper work.

  • Current-state brand and GTM audit
  • Competitive positioning analysis
  • Growth gap identification and prioritization
  • 90-day recommendation brief
  • Executive debrief session
Start here

Project-Based

The Build

Starting from $18,000

Full GTM infrastructure delivered as a defined project: positioning, messaging, content systems, sales enablement, and AI-powered workflows. Defined deliverables. Defined timeline.

  • Market positioning and ICP definition
  • Core messaging and narrative architecture
  • Content system and editorial strategy
  • Sales enablement toolkit
  • AI workflow design and implementation
  • Launch playbook and 90-day activation plan
Scope a project

Fractional Retainer

The Operator

Starting from $10,000 / month

Ongoing fractional CMO engagement. I run the commercial engine, not just design it. Embedded in the business, accountable to outcomes, available at the leadership level.

  • Fractional CMO accountability
  • Weekly leadership alignment
  • Ongoing campaign and content oversight
  • Team management and direction
  • Board and investor narrative support
Explore retainer options

Specialized Product

The Accelerator

Starting from $12,000

AI Brand Strategy as a standalone engagement. For companies that need the thinking and the tools without a full retainer commitment. Faster, more packaged, immediately deployable.

  • AI-powered brand strategy buildout
  • Custom prompt and workflow library
  • Content generation system setup
  • LinkedIn and thought leadership engine
  • Training and handoff for internal team
Learn more

AI Infrastructure

The AI Stack

Starting from $15,000

From audit to deployment. We assess where your business sits today, identify the highest-leverage AI opportunities, then build and deploy the infrastructure — white-labelled tech stack, custom agents, and workflow systems that scale your team's output without scaling your headcount.

Start with an audit

What's included

  • AI readiness audit and gap analysis
  • White-labelled AI tech stack deployment
  • Custom AI agents built for your workflows
  • Automation of repeatable commercial tasks
  • Team training and system documentation
  • Ongoing optimization and iteration

Commercial Track Record

The receipts.

Across sectors. Across market sizes. The measure is always the same: did the engine run?

Travel & Sports Partnerships

"Built the brand ecosystem for an official Major League Rugby travel partner from the ground up."

Full GTM buildout across six professional sports markets — brand positioning, partner activation playbooks, content and LinkedIn strategy, sales enablement assets, and a digital infrastructure that didn't exist twelve months prior. Partnerships secured with MLR, BC Rugby, World Surf League, and PBR, with a white-label travel framework built to scale across additional sports properties.

Seafood & DTC

"Took a seafood brand from no digital presence to a functioning DTC commercial machine."

DTC brand builds from scratch, retail positioning, investor narrative, supply chain storytelling, and making complex commercial strategies viable. Positioning, brand identity, e-commerce channel, and retail distribution strategy built and deployed in parallel — with investor-ready financial modelling and regulatory pathway work running alongside the commercial launch.

CPG at Scale

"Led sales and marketing at Sapporo across a national portfolio with distribution in every major market."

Global VP accountability at Sapporo/Sleeman spanning trade marketing, consumer activation, national distribution strategy, and brand architecture across a multi-SKU portfolio. Built and led the commercial team responsible for sales performance in every major Canadian market. Equal parts boardroom strategic direction and hands-on market execution — the combination that separates operators from advisors.

Brian Fong

About

I've been in the boardroom and in the weeds.

I know the difference between strategy that sounds good and strategy that actually works, because I've had to live with the results. Three times as a startup CEO. Once as a Global VP running sales and marketing across a national beer portfolio. And now as a fractional operator embedded in the companies that need to move faster than their current infrastructure allows.

Brand-Tastic is the operating vehicle for that work. Not an agency. Not a consulting firm. A commercial operator who builds and runs the engine alongside you, with the same accountability a full-time hire would bring and the cross-industry pattern recognition that only comes from having done it across many different markets.

Fractional CMO

Brand-Tastic — Travel, Seafood, Aviation, CPG

Fractional CMO

CTMS Travel / Axis Group Holding

Co-Founder & CCO

Blue Shell Seafoods

CEO

Tempus Seafoods Inc. / Ship Island Exports

Global VP, Sales & Marketing

Sapporo / Sleeman Breweries

AI Brand Strategist

Across sectors — ongoing

Ready to Build

If you're ready to build
something that runs,
let's talk.

Let's Talk Today